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Joseph Noujaim has left his country for more than 20 years and then returned to invest his skills and experience as a Chef and as a Marketing/Real Estate Consultant in Lebanon.


Check out my homemade products prepared daily for a fresh taste.


 I am a strong believer of selling what you promote. As a chef this is my number one rule: Never provide less than what was expected.

Tips for opening a new restaurant

Consider used
restaurant equipment

If you are opening a new restaurant, don’t overlook used restaurant equipment. You can save a buck or two.

POS system is
better than cash register

If you are thinking of opening a new restaurant, I strongly urge you to invest in a POS System.

Don't hire
any bartender

If your restaurant has a bar area, be selective about who staffs it. A good bartender will not only know how to pour drinks, he or she will excel in customer service.

Avoid lining prices
on your menu

It’s best not to align the prices of your food items on your menu. This makes customers compare prices and choose the less expensive items.

Choose an original
restaurant name

Be sure you work hard on your branding. Avoid any trouble by selecting a unique restaurant name.

Don't cut your
advertising budget

In today’s economy, restaurant owners need to think out of the traditional advertising box. Advertising is essential for business.

Creating one recipe
at a time.


Exclusive recipes


Different cuisines


Satisfied customers

cooked with love

a chef with his knife
is like a knight with his sword


  • Happy father’s day to the man behind the scenes, my backbone.

    HAPPY FATHER’S DAY TO ALL DADS OUT THERE.. My father gave me the greatest gift anyone could give another person, he believed in me! Anyone can father a child, but being a dad takes a lifetime. Fathers play a role in every child’s life that cannot be filled by others. This role can have a

    June 21, 2019
  • The famous Julia Child

    Julia Carolyn Child was an American chef, author and television personality. She is recognized for bringing French cuisine to the American public with her debut cookbook, Mastering the Art of French Cooking, and her subsequent television programs, the most notable of which was The French Chef, which premiered in 1963. Age: Died at 92 (1912-2004)Birthplace:

    March 8, 2019
  • Eat what you like

    Everyone should be allowed to eat what they want without getting a hard time about it, whether it’s about someone else’s religion or just because your friend across the table does not eat meat and stares at you as if you are a murderer. I’m gonna leave religious beliefs aside, for now, and talk about

    May 1, 2018
  • Foods to stop smoking
    November 15, 2017